Laurens uses an avatar coach to train her employees in dealing with elderly people who exhibit difficult-to-manage behavior. This digital coach is available to employees via the channels, website, intranet, Mijncaress system, Nedap system and as a (web) app on all mobile devices. The training is continuously improved by keeping track of all views and clicks in the multichannel dashboard.


PersVeilig has produced an interactive video “First Aid for Online Threats”, which allows a journalist to plan next steps in a threatening situation. PersVeilig wants to strengthen the position of journalists regarding violence and aggression on the street, online or through legal claims.

United Consumers

United Consumers supports consumers in purchasing energy, health and auto insurance policies. This is done with the help of decision-making videos that are distributed via the website, newsletter and various affiliate marketing campaigns. All results are continuously evaluated and optimized via funnel reports in the multichannel dashboard.

Talent in the House

Talent in Huis is the national trainee program of housing associations. They develop top talents for a sector with mega-impact. Creative Future Makers, who are committed to a more beautiful Netherlands. Talent in Huis recruits its talents via an interactive video on their homepage (

OZO Connected care

OZO Connect Care distributes all its instructional videos via the website, the OZO system, the helpdesk and individual e-mails, whereby the videos are adapted per channel. Because the videos are easy to integrate in the secure online system OZO, the videos are presented to the customer at exactly the right time if the information is actually relevant. Support is continuously improved by keeping track of all views and clicks in the multichannel dashboard.

Get started?

Schedule a free online meeting with us and we will be happy to show you all the features of GuidingTube. We are looking forward to meeting you.

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What clients say

Various companies and organizations are already using GuidingTube. Curious what they think of it?

Wow, we have received more than 250 registrations for Talent in Huis edition 13! Not only more, but also the offer was more diverse and qualitatively higher than in previous editions.

Peter de Jong

According to OZO users, the interactive videos are very accessible.

Cindy Hobert
Director OZO

It is very nice that the interactive videos support me in completing the behavioral analysis.

Home care nurse

GuidingTube can be integrated into all kinds of secure healthcare systems. A real breakthrough in healthcare!

Stephan Hermsen
Senior advisor Vilans

I really appreciate that in a situation you can choose how you would respond and then get an explanation of how to do things differently or even better.

Response from parents

More citizens give their opinion after seeing the interactive video about Ring West.

Marketing manager
Municipality of Groningen

Thanks to the interactive video with the captain of FC Utrecht, more fans have extended their subscription.

Marketing manager
FC Utrecht